During an internal event at Intuit, Intuit
chairman and Apple board member Bill Campbell discussed with Intuit CEO Brad
Smith his thoughts about the start of a more intimate tech era, as well as his
thoughts on a couple of recent events in the tech industry. Campbell is renown
in the tech industry as a “chief executivewhisperer and corporate adviser,” and hundreds of employees
gathered to hear what he had to say.Campbell told the audience that there are
“a lot of things going on with the application of technology to really intimate
things.” He referenced to Google Glass to being one such thing. He believes
that everyday objects like glasses, or watches are beginning to get a
technological revamp, and that this is a start of a new era in technology where
objects are becoming very intimate, just like the cell phone.
Campbell references to the company Nest, started by
former Apple executive Tony Fadell, which transformed thermostats with the
power of technology. Nest created a smart thermostat that learns your daily
routines, your favorite temperatures, and adjusts itself accordingly. It
changes the temperature while you’re sleeping, when you wake up, and when you
leave your house, so that you can conserve as much electricity as possible. It
learns what type of heating/cooling system you have, alerts you when you need
to change your filter, and is controllable via mobile device.
Technology is advancing faster, and many everyday
objects we use, like refrigerators and ovens, are starting to get a
technological revamp. Campbell later discussed the recent firing of Ron
Johnson, J.C. Penney’s CEO and former Apple executive, after the company saw a
25% drop in sales. He ended the event by telling product managers that they
should work closely with engineers and guide them, instead of just commanding
them to implement features that products “should” have.
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